Challenge: Grow eftpos usage in micro-payment retailers like cafes, pubs and restaurants and overcome merchant resistance to customers using eftpos for under $20 purchases
Insight: Customers and merchants are simply not used to handling eftpos for small...
Challenge: Find a way to connect with female runners and get them talking about Nike in running
Insight: Running for young women lacked something fundamental to the female psyche; a forum to discuss, share, achieve goals and overcome barriers together ...
Challenge: Simultaneously introduce teeth-aligner Invisalign to a wider audience and grow appointments
Insight: Smiling is infectious – make people think about smiling and they’ll think about their teeth
Solution: A consum...
Challenge: Launch a new kind of running shoe to a different kind of runner
Insights: Where our ads are seen & our communication is engaged with, needs to be distinct from everything else out there
Solution: Avoid all traditi...
Challenge: Change perceptions around DFO’s fashion credentials and stimulate foot traffic
Insights: In order to change the behaviour of young Australians we need to engage them emotionally. They don’t tend to engage emotionally with shopping centre...
Challenge: Attract new customers away from the dominant, default betting groups
Insights: For our Carnival Punters betting was incidental to their mission; going out and having fun with friends
Solution:
- Engagi...
Challenge: Make Monday nights on SBS a destination for young guys
Insights: Sharing the hot new TV shows and movies is an essential part of young guys social structures. They wear these snapshots of entertainment as badges to show their mates who they a...
Challenge: Turbocharge the TRESemmé brand despite having a stable of aging international ads, cosmetic NPD, unfavourable shelf position and a third of competitors’ media spend
Insights: Australian women are some of the most pragmatic in the world whe...
To promote the new SBS series Housos, we created and distributed branded paper wine bags to liquor stores around Sydney. It was a cheap, unconventional solution that got seen (and used) by just the right people.
Challenge: Improve Nike Sportswear brand awareness with a limited media & production budget
Insight: 80% of all young Australian's regularly use Facebook – a perfect platform for us to share our content & grow our presence
Solution...