Nike Pacific Marketing Director
“Nike have worked with Razor Group for over 5 years through many commercially successful and award-winning campaigns. I can honestly say you could not wish for a better communications partner. Razor’s experience, passion and insightful approach to youth marketing is world class. Their service levels are exceptional and they have struck a good balance of collaboration and challenge.”
Marketing GM, Colonial First State Global Asset Management
“Razor provides us with strategic advice on all elements of our marketing program. This includes the macro challenges like database and segmentation, where Razor delivered a simple, cost effective solution. It also includes the day to day activities, which are always approached from a fresh perspective and our people are challenged to consider new and innovative ideas.
Razor have a passion for our business, to the extent where our staff forget that their key people don’t work for us! This passion has contributed greatly to the growth and quality of the marketing at CFSPM. I value their contribution and input tremendously, and this sentiment is mirrored in the feedback from the 40+ staff around the country!”
Senior Acquisition Marketing Manager, Foxtel
“We engaged the team at Razor with a very specific purpose: to help us reorient our entire go-to-market strategy to unlock future growth. And they’ve delivered.
They took an extraordinarily complex brief and developed a bespoke project plan to methodically uncover insights and implications, and then constructed the go-to-market.
Razor have been central to what will be looked back on as a transformational period of our business.”
Brand Communications Manager, Nike
“If you want to go to market with plans that help you sleep at night because they are ‘safe’, don’t come to Razor. However, if you are after plans that hurt because you have been forced to rethink your entire go to market process, have everything you have done in the past questioned and end up with a strategic plan that forces greater integration across all marketing disciplines (and by extension delivers better results), you are in the right place …”
Managing Director, H&R Block
“Early in 2008, H&R Block appointed Razor to handle all the electronic marketing for the upcoming tax season. I was impressed as the Agency immediately appointed key personnel to supervise the process and drew a small team of creative and media specialists to construct a campaign. They took time to find out the key attributes of our brand and then developed television and internet campaigns that matched our goals. The Agency showed a real understanding of tight budgets and recommended innovative but cost effective solutions.
Our business is very seasonal and it is important that potential clients quickly respond to our marketing messages. The campaign delivered this and created initial impetus that carried on throughout the tax season. Telephone enquiries and subsequent appointments were up in all segments. They were particularly strong following the commencement of the campaign. We achieved results well above our planned goal and both myself and my group of franchisees’ are well satisfied with the campaign that Razor delivered.
We have extended our agreement and look forward to continuing our success with Razor as our key marketing partner”